I'm Hugo Vicente, an independent graphic designer based in Portugal, specializing in brand and editorial design. With over two decades of experience, I believe design should have a clear purpose — where function and aesthetics work together seamlessly.
Typography plays a central role in my work, defining identity and communication. I value the design process as much as the final outcome, knowing that exploration often leads to unexpected and meaningful results.
I’ve worked with clients from various industries, always adapting to different challenges while maintaining a strong focus on detail.
With a background in graphic arts, I have a deep understanding of prepress and production, ensuring that every design is ready for print. I've embraced digital, but paper will always be what drives me — the scent of ink, the rustle of pages, the textures, the sound of the machines, and the atmosphere of a printing press where ideas turn into reality.


I'm Hugo Vicente, an independent graphic designer based in Portugal, specializing in brand and editorial design. With over two decades of experience, I believe design should have a clear purpose — where function and aesthetics work together seamlessly.
Typography plays a central role in my work, defining identity and communication. I value the design process as much as the final outcome, knowing that exploration often leads to unexpected and meaningful results.
I’ve worked with clients from various industries, always adapting to different challenges while maintaining a strong focus on detail.
With a background in graphic arts, I have a deep understanding of prepress and production, ensuring that every design is ready for print. I've embraced digital, but paper will always be what drives me — the scent of ink, the rustle of pages, the textures, the sound of the machines, and the atmosphere of a printing press where ideas turn into reality.